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Upon completion of our program, students should be able to develop the following key capabilities:
Entrepreneurial Thinking
The Business Innovation Program aims to cultivate an entrepreneurial mindset among its students. It strives to instill a sense of creativity, risk-taking, and opportunity recognition, enabling students to think outside the box and develop innovative solutions to business challenges.
Innovation and Adaptability
The program is dedicated to fostering a culture of innovation and equipping students with the skills and knowledge necessary to adapt to rapidly changing business environments. It encourages students to embrace emerging technologies, stay updated with industry trends, and develop the ability to identify and seize new opportunities.
Strong Leadership Skills
The Business Innovation Program recognizes the importance of strong leadership in driving business success. It focuses on developing leadership capabilities among its students through courses, workshops, and experiential learning opportunities. The goal is to produce graduates who can effectively lead teams, inspire others, and navigate complex organizational dynamics.
Collaboration and Networking
Collaboration is a vital aspect of the modern business landscape. The program emphasizes the importance of teamwork and provides opportunities for students to engage in group projects, case studies, and collaborative initiatives. It also facilitates networking events and connections with industry professionals, fostering valuable relationships that can contribute to future career growth and business partnerships.
Respect of Ethical and Sustainable Business Practices
The Business Innovation Program places a strong emphasis on ethical and sustainable business practices. It recognizes the importance of responsible entrepreneurship and aims to educate students on the social, environmental, and ethical implications of business decisions. The goal is to produce business leaders who prioritize sustainability, corporate social responsibility, and ethical conduct in their professional endeavors.
Category
Courses
Fundamentals:
Building the Foundation for Business Innovation
BI200 Economics for Business and Policy Decisions
BI201 Strategic Thinking
BI202 Financial Intelligence and Business Innovation
BI203 Marketing Insights
Advanced:
Driving Business Innovation through Strategic Leadership
BI301 Strategic Decision-Making and Organizational Behavior
BI302 Corporate Strategy and Value Creation
BI303 New Venture Leadership & Valuation
BI304 Brand Management and Strategy
Interdisciplinary:
Connecting Innovation Across Industries and Disciplines
XD201 Technopreneurship and Innovation
XD341 AI-Powered Business Strategy
XD401 Navigating Tomorrow: Emerging Technologies and Future Society
BI200 Economics for Business and Policy Decisions
This course introduces fundamental economic principles and their application to business and public policy. Students will gain a robust understanding of both microeconomic and macroeconomic concepts, learning how these frameworks inform pricing, product development, investment, and policy decisions. Emphasis is placed on applying economic analysis to real-world business and policy scenarios.
BI201 Strategic Thinking
This course introduces key concepts of strategic thinking and business innovation. Students will learn to analyze internal and external environments, develop strategic visions, and make informed strategic choices. Emphasis is placed on the full strategy process, from planning to implementation.
BI202 Financial Intelligence and Business Innovation
This course builds financial literacy and analytical skills for business innovation. Students will learn to interpret financial statements, manage working capital, and analyze performance. It focuses on using financial data to guide innovation from idea to action. The goal is to prepare students for informed decision-making in business.
BI203 Marketing Insights
This course explores core marketing principles, focusing on customer insights, market opportunities, and value propositions. Students will learn to evaluate market dynamics, segment audiences, and position brands for competitive advantage. Through case studies and projects, they'll apply strategic marketing concepts to real-world challenges.
BI301 Strategic Decision-Making and Organizational Behavior
This course integrates strategic decision-making with organizational behavior to drive high performance. Students will analyze business environments, set objectives, and explore decision-making models, biases, and group dynamics. Practical skills are developed through case studies, simulations, and interactive exercises.
BI302 Corporate Strategy and Value Creation
This advanced course focuses on corporate strategy and value creation across multi-business portfolios. Students will learn to analyze industries, assess competitive advantages, and make strategic decisions for long-term growth. Topics include value creation, synergy, resource allocation, and risk mitigation, with real-world case studies.
BI303 New Venture Leadership & Valuation
This advanced course focuses on leading and valuing high-growth entrepreneurial ventures. Students will develop leadership skills for startups, learn financial planning, valuation (including DCF), and understand deal structuring and governance. Through theory, case studies, and projects, students will gain practical experience in leading teams and assessing business value.
BI304 Brand Management and Strategy
This course covers the fundamentals of building, managing, and growing brands. Students will explore brand positioning, equity, storytelling, and strategies for managing brands across products and platforms. Through case studies and projects, students will learn to think strategically about brand development and apply key principles in real-world settings.
XD201 Technopreneurship and Innovation
This interdisciplinary course explores the intersection of technology and entrepreneurship. Students will learn to transform innovative ideas into business opportunities, develop MVPs, and pitch concepts to experts and venture partners. It's offered in collaboration with Taejae University and the University of San Francisco.
XD341 AI-Powered Business Strategy
AI-Powered Business Strategy equips students with tools to leverage AI for competitive advantage. The course focuses on how AI technologies, like machine learning and generative AI, transform business models and operations. Students will gain strategic insights for applying AI in modern organizations.
XD401 Navigating Tomorrow: Emerging Technologies and Future Society
This course examines emerging technologies and their societal implications. Students will explore how innovations such as AI, biotechnology, and renewable energy are shaping the future. The course encourages critical thinking about the opportunities and challenges these technologies present for society.