- School of Business Innovation
The School of Business Innovation is designed to foster the competencies of global leaders by completing major foundation courses (4 subjects), major requisite courses (3 subjects), and other subjects that are the basis of business administration.
This major has three tracks, which focus on K-Venture Entrepreneurship, Asia Financial Platform, and Global Innovation, which are the specific and specialized fields that address market demand. Each track is in demand and is a specialized career path that can not only enhance the competitiveness of the student’s country, but also boldly prepare students for changes in the global market.
In order to develop agility and adaptability to the business world, students must acquire new skills and knowledge. We teach not only the basic and practical principles of the market and economy, but also help students to refine and generalize the skills and knowledge they have already acquired.
The contents of the curriculum are organized to be global according to university competencies, but to develop practical, critical, and creative convergent thinking competencies. It consists of breaking the framework of existing case studies, which mainly looked at success cases, and giving various perspectives in terms of failure-oriented cases or crisis management.
Curriculum consists of subjects selected by fields with high market value, necessary in society, and high individual needs. It also includes newly developed educational contents by domestic and foreign universities according to their major field.
Students can take the lead in checking the promotion process of each subject based on their goals. It structurally includes sessions to establish and share goals throughout the semester, sessions to check and modify goals, sessions to check the degree of progress against goals, and sessions to finally evaluate performance against goals on their own.
The contents of the curriculum are organized to address the TAEJAE competencies in a global context, and in so doing to develop practical, critical, and creative thinking. One major method of active learning is close analysis of existing case studies, which have previously focused on success cases; in contrast, we not only consider the value of analyzing success, but also the value of analyzing failure. We provide various perspectives that arise from failure-oriented cases and crisis management.
The curriculum consists of subjects selected from fields that have high market value, are necessary for society, and address individual needs. It also includes newly developed educational contents from both domestic and foreign universities.
Students can take the lead by evaluating each subject based on their personal goals; the courses include sessions to establish and share goals throughout the semester, sessions to check and modify goals, sessions to check the degree of progress toward achieving goals, and sessions to evaluate performance against goals.
Each course results in clear work products, such as a business plan to receive venture investment, a checklist for organizational innovation, a commercialization action plan, or a business innovation manual.
Professors are not the only ones in charge of education at the School of Business Innovation at TAEJAE University. In the seminar sessions that are linked to lecture sessions, the key ideas and arguments presented in each lecture are debated and evaluated from other points of view with new materials.
CURRICULUM
The School of Business Innovation has three major tracks: K-Venture Entrepreneurship (VE), Asia Financial Platform (FP), and Global Innovation (GI).
Business Innovation PROFESSOR
Young Won Ha
Ph.D. / The University of Chicago /
Business Administration
E-mail : ywha112@taejae.ac.kr
Young Won has MBA and Ph.D. degrees in marketing both from the University of Chicago Booth School of Business. He served as Professor of Marketing at Sogang University for more than thirty years and is currently Professor Emeritus of Marketing at Sogang University and a Leading Professor at SUNY Korea
His main research field is human intuitive judgments & decision making and their applications to marketing. Young Won has published many papers both in prestigious Korean and international academic journals. Of particular note are his papers on “Confirmation, Disconfirmation, and Information in Hypothesis Testing” published in the Psychological Review with Professor Joshua Klayman, and “Consumer Learning: Advertising and the Ambiguity of Product Experience” published in Journal of Consumer Research with Professor Stephen J. Hoch, which are recognized as classics in the field, with more than 3,000 and 1,400 Google Scholar citations respectively as of July 2023.
• Leading Professor, SUNY Korea (2020-present)
• Professor Emeritus of Marketing, Sogang University (2020-present)
• Professor of Marketing, Sogang Business School, Sogang University (1989-2020)
• Vice President, Korean Academic Society of Business Administration (2016-2017)
• President, Korean Marketing Association (2007-2008)
• Dean, Graduate School of Business Administration, Sogang University (2005-2007)
• Co-Chair, Asia-Pacific Association for Consumer Research Conference (2004)
• President, Korean Society of Consumer Studies (2002-2004)
• Assistant Professor of Marketing, Graduate School of Management, Rutgers University (1986-1988)
• Grant for Distinguished Social Scientists, (National Research Foundation of Korea) (2014-2019)
• The Best Management Scholar Award, (Donga Daily Newspaper) (2014)
• Jung Jin Gi Press Culture Award, (Jung Jin Gi Press Culture Foundation) (2014)
• Best Teaching Award, (Sogang Business School) (2013, 2009 & 2006)
• Best Article in the Korean Journal of Consumer Studies (2011 & 2002)
• Best Article in the Korean Marketing Review (2003 & 1995)
• Best Article in the Korean Management Review (1994)
[Selected Articles in Refereed Academic Journals]
• Y.W. Ha, S. Ahn, M.S. Jo, J. Kim, & E. Sarigollu, (2023), “A Cross-Cultural Study on Envy Premium: The Role of Mixed Emotions of Benign and Malicious Envies,” Current Psychology, 42, 3362-71.
• Y.W. Ha, and Y. Kim, (2016), “Who Is Afraid of Disposition of Financial Assets? The Moderating Role of Regulatory Focus in the Disposition Effect,” Marketing Letters, 27, 159-169.
• Y.W. Ha, S. Ahn, J. Kim, (2015), “Feedback Weakens the Attraction Effect in Repeated Choices,” Marketing Letters, 26, 449-459.
• Y.W. Ha, S. Park, H.-K. Ahn, (2009), “The Influence of Categorical Attributes on Choice Context Effects,” Journal of Consumer Research, 36 (3), 463-477.
• Y.W. Ha, and S. J. Hoch, (1989), “Ambiguity, Processing Strategy, and Advertising-Evidence Interactions,” Journal of Consumer Research, 16 (3), 354-360.
• Y.W. Ha, and J. Klayman, (1989), “Hypothesis-Testing in Rule Discovery: Strategy, Structure and Content,” Journal of Experimental Psychology: Learning, Memory & Cognition, 15, 596-604.
• Y.W. Ha, and J. Klayman, (1987), “Confirmation, Disconfirmation, and Information in Hypothesis-Testing,” Psychological Review, 94 (2), 211-228.
• Y.W. Ha, and S. J. Hoch. (1986), “Consumer Learning: Advertising and the Ambiguity of Product Experience,” Journal of Consumer Research, 11 (2), 221-233.
[Selected Books]
• Y.W. Ha(The First Author), (2017), <The Miracle Management>, Seoul, Korea: Jaeuinuri.
• Y.W. Ha, (2021), <Consumer Decision Making: A Cross-Cultural Perspective>, Seoul, Korea: The 1000 Years’ Treasures by Academy of Asian Business.
• Y.W. Ha, (2023), <The Psychology of Decision Making>, 2nd ed., Paju, Korea: 21st Century Books.
Business Innovation Professor
Young Won Ha
Ph.D. / The University of Chicago /
Business Administration
E-mail : ywha112@taejae.ac.kr
• Leading Professor, SUNY Korea (2020-present)
• Professor Emeritus of Marketing, Sogang University (2020-present)
• Professor of Marketing, Sogang Business School, Sogang University (1989-2020)
• Vice President, Korean Academic Society of Business Administration (2016-2017)
• President, Korean Marketing Association (2007-2008)
• Dean, Graduate School of Business Administration, Sogang University (2005-2007)
• Co-Chair, Asia-Pacific Association for Consumer Research Conference (2004)
• President, Korean Society of Consumer Studies (2002-2004)
• Assistant Professor of Marketing, Graduate School of Management, Rutgers University (1986-1988)
• Grant for Distinguished Social Scientists, (National Research Foundation of Korea) (2014-2019)
• The Best Management Scholar Award, (Donga Daily Newspaper) (2014)
• Jung Jin Gi Press Culture Award, (Jung Jin Gi Press Culture Foundation) (2014)
• Best Teaching Award, (Sogang Business School) (2013, 2009 & 2006)
• Best Article in the Korean Journal of Consumer Studies (2011 & 2002)
• Best Article in the Korean Marketing Review (2003 & 1995)
• Best Article in the Korean Management Review (1994)
[Selected Articles in Refereed Academic Journals]
• Y.W. Ha, S. Ahn, M.S. Jo, J. Kim, & E. Sarigollu, (2023), “A Cross-Cultural Study on Envy Premium: The Role of Mixed Emotions of Benign and Malicious Envies,” Current Psychology, 42, 3362-71.
• Y.W. Ha, and Y. Kim, (2016), “Who Is Afraid of Disposition of Financial Assets? The Moderating Role of Regulatory Focus in the Disposition Effect,” Marketing Letters, 27, 159-169.
• Y.W. Ha, S. Ahn, J. Kim, (2015), “Feedback Weakens the Attraction Effect in Repeated Choices,” Marketing Letters, 26, 449-459.
• Y.W. Ha, S. Park, H.-K. Ahn, (2009), “The Influence of Categorical Attributes on Choice Context Effects,” Journal of Consumer Research, 36 (3), 463-477.
• Y.W. Ha, and S. J. Hoch, (1989), “Ambiguity, Processing Strategy, and Advertising-Evidence Interactions,” Journal of Consumer Research, 16 (3), 354-360.
• Y.W. Ha, and J. Klayman, (1989), “Hypothesis-Testing in Rule Discovery: Strategy, Structure and Content,” Journal of Experimental Psychology: Learning, Memory & Cognition, 15, 596-604.
• Y.W. Ha, and J. Klayman, (1987), “Confirmation, Disconfirmation, and Information in Hypothesis-Testing,” Psychological Review, 94 (2), 211-228.
• Y.W. Ha, and S. J. Hoch. (1986), “Consumer Learning: Advertising and the Ambiguity of Product Experience,” Journal of Consumer Research, 11 (2), 221-233.
[Selected Books]
• Y.W. Ha(The First Author), (2017), <The Miracle Management>, Seoul, Korea: Jaeuinuri.
• Y.W. Ha, (2021), <Consumer Decision Making: A Cross-Cultural Perspective>, Seoul, Korea: The 1000 Years’ Treasures by Academy of Asian Business.
• Y.W. Ha, (2023), <The Psychology of Decision Making>, 2nd ed., Paju, Korea: 21st Century Books.